Die Autoren

Michael Wade

Michael Wade ist Professor für Innovation und Strategie am IMD, wo er das Global Center for Digital Business Transformation leitet. Er hat zehn Bücher und mehr als hundert Fallstudien und Artikel veröffentlicht.

Massimo Marcolivio

Massimo Marcolivio ist Marketing Manager bei Dell Technologies. Im Laufe seiner Karriere hat er ein besonderes Fachwissen über die geschäftlichen Aspekte der digitalen Transformation entwickelt.

Quellen

Wade, Michael and Shan, Jialu (2020) “Covid-19 Has Accelerated Digital Transformation, but May Have Made it Harder Not Easier,” MIS Quarterly Executive: Vol. 19 : Iss. 3 , Article 7.
Available at: https://aisel.aisnet.org/misqe/vol19/iss3/7

Forth, P., Reichert, T., de Laubier, R., Chakraborty, S. (2020). Flipping the Odds of Digital Transformation Success. Boston Consulting Group. https://www.bcg.com/publications/2020/increasing-odds-of-success-in-digital-transformation

Moore, S. (2019). How to Measure Digital Transformation Progress. Gartner. https://www.gartner.com/smarterwithgartner/how-to-measure-digital-transformation-progress/

U.S. Department of Energy, 2013. https://www1.eere.energy.gov/femp/pdfs/OM_5.pdf

SMRT Corporation, https://www.smrt.com.sg/SNAP-REP

Duguid, R. (2018). How Automation Is Transforming the Supply Chain Process. Manufacturing.net. https://www.manufacturing.net/automation/article/13245800/how-automation-is-transforming-the-supply-chain-process

Gregory, S. (2019). 19 Important Digital Marketing Metrics for Measuring Success . FreshSparks. https://freshsparks.com/digital-marketing-success/

Sia, S. K., Soh, C., & Weill, P. (2016). How DBS Bank Pursued a Digital Business Strategy. MIS Quarterly Executive, 15(2).

Profiles (2020). How to use digital learning to increase employee engagement. Profiles Asia Pacific. https://www.profilesasiapacific.com/2020/05/05/digital-learning-employee-engagement/

Grab (2020), https://www.grab.com/sg/brand-story/, https://www.grab.com/sg/insurance/, https://www.grab.com/sg/grabdurian/

AutoScout24 (2020), https://www.autoscout24.com/company/about-autoscout24/company-profile/portrait/

Hansen, R., & Sia, S. K. (2015). Hummel’s Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned. MIS Quarterly Executive, 14(2).

Innosight (2018), 2018 Corporate Longevity Forecast: Creative Destruction is Accelerating, https://www.innosight.com/insight/creative-destruction/

IFPI (2020), https://www.ifpi.org/our-industry/industry-data/

Dell Technologies (2020), Digital Transformation Index 2020, https://www.delltechnologies.com/en-us/perspectives/digital-transformation-index.htm#scroll=off